As you can read in the "About ..." of Gmail , "All major email services include free web advertising, which, in most cases, is irrelevant to those who see it."
In the particular case of Gmail, this advertising shows even in the mail received. It's what they call "targeted ads" that are often related to the content of the message.
As they say:
By offering Gmail users relevant ads and information related to the content of their messages, we intend to offer an enhanced experience with web mail. For example, if you and your friends are planning a vacation, you may as you want to watch news or offers related to travel destination you have in mind.
In the case of a friend, who yesterday sent an email to a GoogleGroup to which I subscribe, I understand that Google not only cared about their Web experience, but also by intestinal transit.
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